BONITA SPRINGS-ESTERO REALTORS UNVEIL NEW NAME

Bonita Springs-Estero Realtors rebranded as the Coconut Coast Organization of Realtors, or CCOR, as the trade association marks its 60th anniversary and seeks to better reflect its expanding membership and regional presence. Organization officials said the new name recognizes that its more than 1,200 Realtors and 160 affiliate members now serve clients throughout Lee, Collier and Charlotte counties, while its advocacy efforts remain focused on Bonita Springs and Estero. Established in 1966, CCOR said the rebranding removes geographic limitations associated with its former name and supports long-term membership growth as Southwest Florida continues to attract new residents, businesses and investment. The organization remains affiliated with the National Association of Realtors and Florida Realtors.